SMALL BUSINESS BRANDING + MORE
Have you tried almost everything and you’re still not booking your ideal client? Are you confused about what you’re doing wrong? Creative friends, I’ll let you in on the answer: nine times out of ten, the problem lies in the lack of brand consistency and a cohesive client experience. Your brand is an experience: it is seen (logo, stationery, website, and packaging) and heard (customer service and brand voice). It sets you apart from your competitors. It prompts your clients to refer you to their friends.
Whether you have an existing business or are just launching, a strong logo––one that correctly indicates the tone of your business––is crucial. Think of your logo as the face (the first impression) of your brand; it will immediately either draw clients in or turn them away. Logo design is the cornerstone of my Small Business Branding Package*, which features:
brand moodboard––complete with inspiration images, branded typography, and custom color palette. In the future, your moodboard will serve as your guide as your brand grows to include more elements (i.e. website artwork, stationery, apparel, packaging, etc.)